Galaxy
My role Creative Director
Year 2020 – 2025
Agency Gravy Boat Regatta
Galaxy is a leading financial institution providing institutional access to crypto and the digital economy across three business lines: global markets, asset management, and digital infrastructure solutions.
Over five years as Galaxy's creative partner, I helped elevate their brand presence in a rapidly evolving industry. Working through my studio Gravy Boat Regatta, we essentially functioned as their marketing arm — leading projects ranging from brand identity systems and event experiences to educational content and ESG initiatives, while steering both day-to-day deliverables and larger impact campaigns. The result: a cohesive visual and strategic language for a company operating at the forefront of digital finance.
Constellations
Galaxy's venture capital arm hosts exclusive crypto networking events for founders, investors, and industry leaders. They needed a brand identity that matched the caliber of attendees and stood apart from typical conference design.
We created an elevated visual system centered on an "emerging cosmos" concept — as users scroll the microsite, stars and connections reveal themselves, mirroring how networks form at these gatherings. The identity worked across digital, print, and event materials.
The success of the branding helped establish Constellations as an ongoing series, now in its third year, with the microsite serving as both promotional hub and archive of past events.
Project type Event Launch
My role Creative Director
Year 2024
Agency Gravy Boat Regatta
Kinetic Identity
Galaxy asked us to bring their logo to life with motion and sound — transforming their static mark into a dynamic brand signature that could open presentations, videos, and events.
We developed a "Birth of the Universe" concept that takes Galaxy's logomark — a circle and square — and orchestrates their collision in a cosmic big bang moment. The animation builds from stillness into an explosive formation, visually echoing Galaxy's mission of ushering in a new financial universe. We paired the motion with an original sonic signature to create a complete sensory brand moment. The kinetic logo became a core brand asset, used across Galaxy's digital presence, event openings, and video content.
Digital Assets Academy
Project type Site and Video Series Development
My role Creative Director
Year 2023–2024
Agency Gravy Boat Regatta
Development Thorium
Investors turn to Galaxy for expertise in crypto and digital assets — a volatile, complex category where education is critical. Galaxy wanted to create a comprehensive online course that could guide potential investors from basics through advanced concepts, establishing Galaxy as the definitive educational resource in the space.
We produced the entire curriculum: over an hour of video content structured into eight discrete lessons, each covering a different aspect of the digital asset landscape. At the end of each lesson, we built interactive quizzes to measure comprehension and engagement. The course is hosted on a custom microsite we designed, and we launched it with a robust, multilingual eCRM campaign targeting Galaxy's global stakeholders.
The Academy positioned Galaxy not just as a trading platform, but as a trusted guide for anyone looking to understand and participate in the digital economy.
Play the Future Summit
Project type Event campaign
My role Creative Director
Year 2023–2024
Agency Gravy Boat Regatta
Galaxy Interactive hosts an exclusive annual summit in Las Vegas bringing together founders, investors, and leaders at the intersection of crypto and gaming. With high-profile attendees and premium partnerships at stake, every touchpoint needed to communicate the caliber and energy of the event.
We produced all event collateral and marketing materials: sizzle reels, motion graphics for screens and displays, event program books, branded swag, and promotional assets. The design balanced the cutting-edge nature of crypto gaming with the prestige of an invite-only industry summit.
The identity system successfully scaled across physical and digital environments, creating a unified brand experience from pre-event promotion through on-site activation.
Galaxy ESG
Project type Campaign
My role Creative Director
Year 2022–2023
Agency Gravy Boat Regatta
Galaxy needed to publish their first environmental, social, and governance (ESG) report — a significant milestone that would also be the first of its kind in the crypto industry. The challenge was to create a report that met institutional standards while standing out in a category not known for transparency or sustainability leadership.
We designed a comprehensive ESG report that paired rigorous data with striking visuals. To bring the report's themes to life, we partnered with artist Claudia Pawlak to create a series of anthotypes — a unique photographic process that underscores the relationship between human activity and environmental impact. Pawlak used AI to generate images of extinct plants, then printed them using a photosensitive emulsion made from plant material and exposed them to sunlight. The resulting photograms are temporary and fade over time, serving as a poignant metaphor for environmental fragility.
We extended the launch with a social campaign showcasing the artwork and the report's key findings, positioning Galaxy as a leader in sustainable crypto practices.
The report earned a GDUSA design award and helped establish Galaxy's commitment to responsible innovation in an industry facing increased scrutiny.
CREDITS
Creative Direction: Jonathan Campo, Sebastian Benkert
Art Direction + Design: Jonathan Campo
Art: Claudia Pawlak
Copy Editing: Sammy Scheman