IBM ThinkLab
Project type Digital experience
My role Creative Director
Year 2016
Agency Havas NY
IBM’s THINKLab was doing boundary-pushing research with real impact, but the brand facing the outside world felt flat. The work was dynamic. The digital presence wasn’t. They needed a digital experience that made decision makers, C-suites, innovators and budget holders actually see the value and invite IBM in to solve big problems.
We built a digital experience around 3D polyhedrons, not just as design elements but as the navigation itself. The result was an experience that’s clean, elegant and quietly weird in the right way—something that finally matched the inventiveness of the THINKLab.
