U.S. Army + Independence Day: Resurgence

MRM//McCann hired me to create an interactive digital experience. The site was the center of a larger co-branded campaign between 20th Century Fox to promote the movie Independence Day Resurgence, and the U.S. Army to drive recruitment.

We created the site experience and gameplay entirely from scratch with a talented team of 17. We all crowded into a windowless war room (I know) at McCann everyday until the project was complete! For me, it was an amazing experience that merged all of the fun challenges of creative problem solving into one project: game conception, gameplay and UX, art direction, design, web dev and a top shelf animation production.

Agency
MRM//McCann

Year
2016

My Role
Creative Direction
Art Direction
Game Design
Sound Design Direction

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Gameplay

The site featured four mini-games, each simulating a different role an Earth Space Defense soldier would be asked to perform during an alien invasion. The games provided U.S. Army recruitment with viable leads for specialized roles, including: microbiologists, cryptologists, mechanics, and pilots. 

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Case Study