Independence Day: Resurgence + U.S. Army
Project type Game development + digital experience + campaign
My role Creative Director
Year 2016
Agency MRM // McCann
MRM//McCann hired me to create an interactive digital experience. The site was the center of a larger co-branded campaign between 20th Century Fox to promote the movie Independence Day Resurgence, and the U.S. Army to drive recruitment.
We created the site experience and gameplay entirely from scratch with a talented team of 17. We all crowded into a windowless war room (I know) at McCann everyday until the project was complete(!). For me, it was an amazing experience that merged all of the fun challenges of creative problem solving into one project: game conception, gameplay and UX, art direction, design, web dev and a top shelf animation production.
Gameplay
The site featured four mini-games, each simulating a different role an Earth Space Defense soldier would be asked to perform during an alien invasion. The games provided U.S. Army recruitment with viable leads for specialized roles, including: microbiologists, cryptologists, mechanics, and pilots.
