Naked Filter
Project type Campaign + Branding
My role Creative Director
Year 2015
Agency Gravy Boat Regatta
Liquidity is a nano-technology company based in Alameda, California. They manufacture a water filtration membrane that removes 99.9999% of bacteria and cysts that cause waterborne illnesses. We worked with Liquidity to promote their consumer brand, Naked Filter.
We helped them run a hugely successful Kickstarter campaign. We designed their web site and a new identity, printed collateral, digital collateral, and packaging. We strategized, created, and implemented their social media campaign. We also produced a video with Ajay Naidu (of Office Space fame) for TechCrunch Disrupt 2016 that celebrates (and satirizes) their 2015 Startup Battlefield victor
