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Nom Nom

Are you worried that your dog is bored? Apparently so are 80% of dog parents. So we conjured up a little magic with Tony-Award Winning Actress Kristen Chenoweth (AKA The Enrichment Witch). Together, we made mealtime magical using Nom Nom’s tastes and textures as a springboard for enrichment. We sparked conversation on TikTok and Instagram with 30+ influencers and custom Enrichment Kits for their pups, then amplified the campaign with Chewy promotions and more.

Agency
Internal
Lippe Taylor
Kaboom!

Year
2025

My Role
Creative Director

We got a lot of press

  • “15 Creative Campaigns to know about today”

    AdAge

  • “Kristin Chenoweth talks Nom Nom partnership, "Wicked" cameo

    Forbes

  • “It all begins with an idea. Maybe you want to launch a business.”

    The Hollywood Reporter

  • "Kristin Chenoweth Slams Non-Pet Owners Who Say Her Dog Isn't Her 'Baby' "

    People

Influencer Partnerships

We teamed up with over 30 influencers to help spark the conversation around dog boredom and engagement on Instagram and TikTok. We designed a bespoke Enrichment Kit which contains a variety of items to amplify Nom Nom’s enrichment mission and help ease dog parent’s anxiety about their dog’s being bored, with fun, multi-sensory adventure. We’ve generated 756K+ impressions/views across the content, and 15K+ engagements. 

Owned Media and beyond

We made an owned content push to customers and leads to get started with Nom Nom. We also curated a custom virtual Enrichment Kit with Chewy.com from June-September, supported as a virtual bundle by Chewy. The kit was featured prominently on our updated brand page.

CREDITS

Creative Direction: Mark Wetzel, Jonathan Campo
Campaign Development: Mark Wetzel, Rachel Porges, Jonathan Campo
Art Direction + Design: John Linitz, Mark WetzelJonathan Campo
Scripting/Songs/Copywriting: Mark Wetzel, CeCe Stewart
Director: Cali Bondad
Producer: Taylor Schomann
Post-Production: Kaboom!