Nom Nom
Are you worried that your dog is bored? Apparently so are 80% of dog parents. So we conjured up a little magic with Tony-Award Winning Actress Kristen Chenoweth (AKA The Enrichment Witch). Together, we made mealtime magical using Nom Nom’s tastes and textures as a springboard for enrichment. We sparked conversation on TikTok and Instagram with 30+ influencers and custom Enrichment Kits for their pups, then amplified the campaign with Chewy promotions and more.
Agency
Internal
Lippe Taylor
Kaboom!
Year
2025
My Role
Creative Director
We got a lot of press
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“15 Creative Campaigns to know about today”
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“Kristin Chenoweth talks Nom Nom partnership, "Wicked" cameo
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“It all begins with an idea. Maybe you want to launch a business.”
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"Kristin Chenoweth Slams Non-Pet Owners Who Say Her Dog Isn't Her 'Baby' "
Owned Media and beyond
We made an owned content push to customers and leads to get started with Nom Nom. We also curated a custom virtual Enrichment Kit with Chewy.com from June-September, supported as a virtual bundle by Chewy. The kit was featured prominently on our updated Chewy brand page.
Influencer Partnerships
We teamed up with over 30 influencers to help spark the conversation around dog boredom and engagement on Instagram and TikTok. We designed a bespoke Enrichment Kit which contains a variety of items to amplify Nom Nom’s enrichment mission and help ease dog parent’s anxiety about their dog’s being bored, with fun, multi-sensory adventure. We’ve generated 756K+ impressions/views across the content, and 15K+ engagements. (Apologies for some technical difficulties below linking the live content!)
CREDITSCreative Direction: Mark Wetzel, Jonathan Campo
Campaign Development: Mark Wetzel, Rachel Porges, Jonathan Campo
Art Direction + Design: John Linitz, Mark Wetzel, Jonathan Campo, Tawni Kuhn
Scripting/Songs/Copywriting: Mark Wetzel, CeCe Stewart
Director: Cali Bondad
Producer: Taylor Schomann
Post-Production: Kaboom!