Relay

Group1001 engaged us to brand and promote a new financial product: an annuity that loads a stream of monthly payments onto a Visa debit card, and gives amazing cash-back rewards.

We built the brand Relay from the ground up: market research, messaging strategy, visual identity, and advertising. Relay’s logo is an ambigram; it can be read up-side down or right-side-up. In 2018, Relay sponsored the Andretti Autosport Indy car #26, driven by rookie Zach Veach. We designed the IndyCar's flashy orange and yellow livery.