Klover
Project type Branding
My role Creative Director
Year 2022
Agency Gravy Boat Regatta
Budgeting isn't fun. But that doesn't mean Klover's brand, complete with Klover's budgeting tools and tips, shouldn't be fun. We tested this hypothesis with extensive research. Long story short – our instincts proved correct.
Klover’s existing audience is overwhelmed from dealing with their finances and are looking for a budgeting and payday lending app that doesn’t just guide them but connects with them.
Klover’s aspirational audience simply wants a breathe of fresh air to make budgeting feel less like a chore.
So we overhauled Klover’s voice identity to lighten the mood as we lighten the financial load. We paired that with a Visual identity that was a surreal take on the everyday that would appeal to both audiences. It was a lot of fun. We were proud to push the creative envelope in this space.
The Two Benjamins
Project type Campaign
My role Creative Director
Year 2022-2023
Agency Gravy Boat Regatta
Short on cash? Two Benjamins can help.
With the new brand identity established, we developed a multi-channel campaign to drive app downloads and cash advance sign-ups. "Two Benjamins" leveraged the playful Klover brand voice to promote their instant $200 cash advance feature.
The campaign ran across OOH, CTV, and radio, using surreal visuals and straightforward messaging to cut through the clutter of fintech advertising. By leaning into Klover's established brand personality, we created surreal yet helpful ads — a critical distinction in the payday lending space.
CREDITS
Creative Direction: Jonathan Campo + Henry Mathieu
Art Direction + Design: Charlie Jackman, Jonathan Campo
Voice ID + Copywriting: Jessie Bower, Mae Moreno, Henry Mathieu, Jonathan Campo
Brand Strategy + Positioning: Evan Hunerberg