Naked Filter

Liquidity is a nano-technology company based in Alameda, California. They manufacture a water filtration membrane that removes 99.9999% of bacteria and cysts that cause waterborne illnesses. We worked with Liquidity to promote their consumer brand, Naked Filter.

We helped them run a hugely successful Kickstarter campaign. We designed their web site and a new identity, printed collateral, digital collateral, and packaging. We strategized, created, and implemented their social media campaign. We also produced a video with Ajay Naidu (of Office Space fame) for TechCrunch Disrupt 2016 that celebrates (and satirizes) their 2015 Startup Battlefield victory.

Agency
Gravy Boat Regatta

Year
2015

My Role
Visual Identity
Art Direction
Scriptwriting
Campaign Development
Design

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