
Andi Brand
Project type Brand overhaul + rich media
My role Creative Director
Year 2019–2021
Agency Gravy Boat Regatta
ANDI needed to establish a consistent messaging strategy, and overhaul their brand’s visual identity in order to present as premium as the bags themselves.
We established a coherent messaging strategy and visual identity for the ANDI brand, and then helped them pull that through to their website, feeds and touchpoints. This included an entire new visual approach to photography, designing a new site, and creating libraries of video content and kinetic illustration.














CREDITS
Creative Direction: Jonathan Campo, Henry Mathieu
Art Direction + Design: Melissa Bruno, Jonathan Campo
Copywriting: Henry Mathieu
Brand Strategy + Positioning: Jonathan Campo, Henry Mathieu